We understand that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, activid.co.uk and its subdomains (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.
Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is assumed when you use Our Site and requested when you purchase from
In this Policy the following terms shall have the following meanings:
“Account” | means an account required to access and/or use certain areas and features of Our Site; |
“Cookie” | means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. |
Our Site is owned and operated by Vivo Lifestyle Services, a limited company registered in England under company number 10729223.
Registered address: 20-22 Wenlock Road, London N1 7GU.
Office Address: PO Box 5518, Hove, East Sussex BN52 9NZ.
Data Protection Officer: Neil Huzinga.
Email address: cu**********@**********************co.uk.
This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
Personal data is defined by the UK GDPR and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.
Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.
Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:
For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 16.
It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.
Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.
If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 16.
Depending upon your use of Our Site, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. Please also see Part 15 for more information about our use of Cookies and similar technologies and our Cookie Policy. We do not collect any ‘special category’ or ‘sensitive’ personal data or personal data relating to children or data relating to criminal convictions and/or offences.
Data Collected | How we Collect the Data |
Identity Information including name and date of birth. | We ask for this information from you when you purchase one of our services, register for member-only access to Our Site or contact us via our contact form. |
Contact information including address, email address and telephone number. | We ask for this information from you when you purchase one of our services, register for member-only access to Our Site or contact us via our contact form. |
Technical information including IP address, browser type and version and device operating system. | Through the use of Cookies. |
Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:
What we Do | What Data we Use | Our Lawful Basis |
Registering you on Our Site, providing and managing your Account, and providing and managing your access to Our Site. | Name and email address. | In the legitimate interest of serving you as a member of Our Site. |
Personalising and tailoring your experience on Our Site. | IP address, browser type and version and device operating system. | In the legitimate interest of providing you with the best, safest functionality while on Our Site. |
Supplying our products and services to you. | Name, email address, date of birth, contact address, telephone number. | In the legitimate interest of being able to offer you our products and services. |
Communicating with you. | Name, email address, contact address and telephone number. | In the legitimate interest of being to contact you in the management of our products and services with you. |
Supplying you with information by email or SMS that you have opted-in-to (you may opt-out at any time by clicking the unsubscribe link in the communication or contacting us via the Contact Form on Our Site. | Name, email address, telephone number. | To provide you with information on our own (not those of third parties) products and services that we believe complement your existing service or might be of interest to you. |
Processing payments and managing transactions | Name, email address, billing address, payment card details (handled directly by Stripe) | Performance of a contract |
With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email or telephone or text message with information, news, and offers on our products or services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.
Third Parties whose content appears on Our Site may use third-party Cookies, as detailed below in Part 15. Please refer to Part 15 for more information on controlling cookies. Please note that we do not control the activities of such third parties, nor the data that they collect and use themselves, and we advise you to check the privacy policies of any such third parties.
We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 16.
If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.
In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.
8.1 What it is and how it works
8.2 Location of data processing
8.3 Security and encryption
8.4 No logging or storage
8.5 No learning or training
8.6 Compliance with data protection standards
8.7 What this means for you
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):
Type of Data | How Long we Keep It |
Identity Information including name and date of birth. | For the duration of any of our services you subscribe to and for two years after the service comes to an end. |
Contact information including email address, contact address and phone number. | For the duration of any of our services you subscribe to and for two years after the service comes to an end. |
Technical information including IP address, browser type and version and device operating system. | The retention period of the individual cookie. |
We may store some or all of your personal data in countries outside of the UK. These are known as “third countries”. We will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:
We will only store or transfer personal data in or to countries that are deemed to provide an adequate level of protection for personal data. For further information about adequacy decisions and adequacy regulations, please refer to the Information Commissioner’s Office.
Please contact us using the details below in Part 16 for further information about the particular data protection safeguards used by us when transferring your personal data to a third country.
The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:
Some of our suppliers, including Stripe and Microsoft Azure, may process limited personal data outside the UK. Where this occurs, appropriate safeguards such as adequacy regulations, Standard Contractual Clauses, and the UK International Data Transfer Addendum are used.
We do not sell your personal data.
We may share your personal data only in the following limited circumstances:
We use Stripe Payments Europe Ltd as our payment processing provider.
When you make a purchase:
Your payment card details are submitted directly to Stripe.
We do not receive or store your full card number.
Stripe processes your personal data as an independent data controller for payment services and as a data processor for certain transaction-related services.
Stripe processes personal data in accordance with its Data Processing Agreement and Privacy Policy and uses appropriate safeguards for international transfers, including Standard Contractual Clauses, the UK International Data Transfer Addendum, and other approved mechanisms.
We may share limited personal data with trusted service providers who support our operations (such as hosting, email delivery, and cloud infrastructure), strictly under contractual confidentiality and data protection obligations.
If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner may continue to use your personal data in accordance with this Privacy Policy.
We may disclose personal data where required to comply with legal obligations, court orders, or lawful requests by public authorities.
Where personal data is shared:
It is limited to what is necessary.
It is protected by contractual and technical safeguards.
International transfers are handled in accordance with Part 10 of this Policy.
You may access certain areas of Our Site without providing any personal data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.
You may restrict our use of Cookies. For more information, see our Cookie Policy.
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.
All subject access requests should be made in writing and sent to the email address or via the contact form shown in Part 16.
There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.
We will respond to your subject access request within 7 calendar days and, in any case, not more than one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.
Our Site may place and access certain Cookies on your computer or device. Please refer to our Cookie Policy for full details.
To contact us about anything to do with your personal data and data protection, including to make a subject access request, please either use the ‘Contact Us’ form on Our Site or contact us directly using the following details:
Email address: cu**********@**********************co.uk.
We may change this Privacy Policy from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.
Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 28th January 2026.
Vivo Lifestyle Services Ltd uses a limited number of carefully selected third-party service providers (“sub-processors”) to support the delivery, security, and operation of its services.
All sub-processors are subject to appropriate contractual data protection obligations, including confidentiality, security controls, and where applicable, data processing agreements compliant with UK GDPR.
Provider:
Microsoft Corporation / Microsoft Limited
Services Provided:
Cloud hosting infrastructure
Secure application hosting
Private Azure OpenAI Services (ChatGPT deployment)
Categories of Data:
Account identifiers (e.g., email address, user ID)
Technical metadata (IP address, device type)
Chat inputs and outputs (transient only)
Purpose of Processing:
Hosting and operation of Our Site and internal systems
Real-time AI chat response generation
Processing Location:
United Kingdom (UK Azure Regions)
International Transfers:
Not applicable for chat processing; UK-based deployment.
Other Microsoft support services may involve limited international transfers subject to adequacy regulations and Standard Contractual Clauses.
Role:
Data Processor
Provider:
Stripe Payments Europe Ltd
Services Provided:
Online payment processing
Fraud prevention
Transaction management
Categories of Data:
Name
Email address
Billing address
Transaction metadata
Payment card details (submitted directly to Stripe)
Purpose of Processing:
Processing customer payments
Fraud detection
Regulatory compliance
Processing Location:
UK, EEA, and other approved locations
International Transfers:
Covered by Standard Contractual Clauses, UK International Data Transfer Addendum, and/or adequacy decisions.
Role:
Independent Data Controller and Data Processor (depending on processing activity)
Provider:
Hostinger International Ltd (or successor hosting provider)
Services Provided:
Website hosting
Database hosting
Backup storage
Categories of Data:
Identity information
Contact information
Technical information
Purpose of Processing:
Hosting and delivery of Our Site
Data storage and backups
Processing Location:
United Kingdom / European Economic Area
International Transfers:
Only where protected by appropriate safeguards
Role:
Data Processor
Provider:
Transactional email service provider (e.g., SMTP relay / email infrastructure provider)
Services Provided:
Sending account emails
Service notifications
Password resets
Categories of Data:
Name
Email address
Message content
Purpose of Processing:
Service communications
Processing Location:
UK / EEA
Role:
Data Processor
Provider:
Selected security and backup technology providers
Services Provided:
Malware protection
Intrusion detection
Backup and recovery
Categories of Data:
Limited technical logs
System metadata
Purpose of Processing:
Security monitoring
Business continuity
Processing Location:
UK / EEA
Role:
Data Processor
All sub-processors:
Are contractually bound to process personal data only on our documented instructions
Must implement appropriate technical and organisational security measures
Are subject to confidentiality obligations
May not appoint further sub-processors without appropriate safeguards
A current list of sub-processors is available upon written request using the contact details in Part 16 of this Privacy Policy.
